Impact of Central & Eastern European Labour on UK Salaries (2004-2016)

On the 1st of May, 2004, the UK was one of three countries including Sweden and Ireland, to open its doors to the newly accepted eight former socialist countries (Hungary, Slovakia, Poland, Czech Republic, Latvia, Slovenia, Lithuania, Hungary, and Estonia) who joined the EU, known as the EU8/A8. Malta and Cyprus also joined at the same time but were exempt from having to partake in the monitoring process of its workers in the UK labor market.

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Restrict competition

Why do competition authorities punish companies who restrict competition?

As with any economy, local markets are extremely important in that they function well. This allows firms to compete and provide essential, better and more cost-effective products/services to their consumers. In an even level playing field, competition is beneficial first and foremost to the consumer, as better choices, services, and lower prices are available.

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Digital Marketing strategy framework & buyer persona development

Digital Marketing strategy framework & buyer persona development

Digital marketing strategy is no different from any other marketing plan, it provides the overall strategic direction, focus, goals, prioritization, and resource allocation. Although a separate digital plan is needed to help create a strategy, it’s also important to integrate and align all other marketing communication plans i.e. social media plan, content marketing plan, email marketing plan to the overall business objectives.

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Digitization of organizations - The six, critical, parallel shifts

Digitization of organizations: The six, critical, parallel shifts

The following will describe and evaluate six, critical, parallel “shifts” which combine to make digitization more manageable and predictable. It will also state whether, or not, these combined shifts will be relevant to relatively small organizations and if they need to change, be managed differently, or even replaced.

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Business models and value innovation

Business models & value innovation, and how digitization impacts them

The rapid growth of digital technology and software application use is fundamentally changing the way customers interact with businesses while impacting on both the strategy and business models of firms. More and more established companies and start-ups are using digital, to create a new source of revenue, to provide more value to customers and of course, change business models.

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Search Engine Rankings

Search Engine Rankings: Why page 1 matters for companies?

This short report seeks to establish whether looking to achieve “page 1” search engine rankings (organic listings), for products or services is a fundamentally flawed strategy for most companies to aim for. The key question, would such a strategy ultimately waste resources, reduce competitiveness, and worth the overall investment?

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