Digital Marketing strategy framework & buyer persona development

Digital Marketing strategy framework & buyer persona development

Digital marketing strategy is no different from any other marketing plan, it provides the overall strategic direction, focus, goals, prioritization, and resource allocation. Although a separate digital plan is needed to help create a strategy, it’s also important to integrate and align all other marketing communication plans i.e. social media plan, content marketing plan, email marketing plan to the overall business objectives.

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Digitization of organizations - The six, critical, parallel shifts

Digitization of organizations: The six, critical, parallel shifts

The following will describe and evaluate six, critical, parallel “shifts” which combine to make digitization more manageable and predictable. It will also state whether, or not, these combined shifts will be relevant to relatively small organizations and if they need to change, be managed differently, or even replaced.

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